![Gamify Your Free Trial Like Prod Pad](https://cdn.prod.website-files.com/649db2ba52ae9d95b698dcb5/65e84d247bfac3ff2e11c1c7_unnamed.jpg)
Case Study
How ProdPad Gamified Their Free Trial Period To Convert More Leads. Read Below
Data analysis of ProdPad’s users indicated that the standard 30-day trial period was too long, as most decisions were made within the first week.
So, they reduced the trial period to 7 days, and conversions doubled.
However, some users still craved more time.
Instead of simply extending their trial, ProdPad got creative.
They gamified it.
![](https://cdn.prod.website-files.com/649db2ba52ae9d95b698dcb5/65de39f9b4cca4828a30cd55_ProdPad%20Trial%20Extension-min.jpg)
Users could now earn extra trial days by engaging with the features on the platform:
- Adding a Product? +1 day
- Entering your Product vision? +2 days
- Adding an initiative to your roadmap? +2 days
- Adding a description to your roadmap? +2 days
![](https://cdn.prod.website-files.com/649db2ba52ae9d95b698dcb5/65df1a90f7ac43f26659681b_ProdPad%20Trial%20Extension%20Completed-min.jpg)
ProdPad then introduced nudges throughout the app to inform you of your real-time progress.
![](https://cdn.prod.website-files.com/649db2ba52ae9d95b698dcb5/65de3a1f056eef1c35d1479e_ProdPad%20Trial%20Achievements-min.jpg)
This 'win-win' approach skyrocketed results:
- Trial-to-conversion time doubled again.
- The overall conversion rate tripled again.
![](https://cdn.prod.website-files.com/649db2ba52ae9d95b698dcb5/65de3a4c1ee3fede10872eaf_Gamifying%20Free%20Trial%20Periods%20(4)%20(1).png)
Beyond these impressive metrics, it increased valuable user feedback, which fueled continuous improvement.
~ Thanks to Janna Bastow and the team for sharing some of these screenshots :)