Case Study

Alex Hormozi started his content journey by posting seven weekly pieces for a year. His business was growing, but it wasn't giving him the significant results he wanted.

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So Alex decided to test out 'content repurposing' by distributing 80 pieces per week, which skyrocketed his growth.

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Here is a breakdown of how many followers he gained according to the social media strategy talk he gave in December 2022:
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- Twitter Followers: 10,000 to 100,000

- Instagram Followers: 70,000 to 350,000

- YouTube Subscribers:  70,000 to 300,000

- Web Traffic: 0 to 90,000 net clicks per month

- Podcast:  20,000 to 400,000 monthly downloads.
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Totaling an audience of over 1 million in just six months of using this new strategy.
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It all starts with a simple Twitter post or thread. Instead of keeping notes private, Hormozi shares them directly on Twitter. By assessing the tweet's engagement, he identifies the most engaging topics, repurposes them into short, or long-form video content, and distributes it across YouTube, Instagram, and other social media platforms.
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For instance, take his viral tweet, "Solve rich people’s problems. They pay better".

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Recognizing it as one of his most successful tweets, Hormozi repurposed it into short video clips, which have received over 500k views combined.

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The second clip originated from an interview snippet with Steven Bartlett on 'The Diary Of A CEO', which shows that he also repurposes his content for interviews in other people's podcasts.

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Expanding his reach further, he adapted the concept to 'how to sell to the rich' and distributed it across YouTube shorts and Instagram reels, maximizing its impact across diverse platforms.

Alex claims that this strategy helped catapult his company "Acquisition" from $7 million to $13 million monthly and gets him 400 new companies applying monthly.