Launch Tips VS Actual Launch

Case Study

Launch Strategy

Here's how Farid Shukurov turned his Product Hunt launch success into a guide that generated even more traffic to the site than the actual launch. Read below.

Case Study

This Product Hunt launch hit  #1 spot through a LinkedIn cold DM strategy, bringing in 1000 visitors to his website, Beep.


However, the real magic happened post-launch.

Beep Product Hunt launch page

Recognizing the power of his achievement, Farid created a short and easy Product Hunt guide to follow and dropped it in relevant channels, like r/SaaS on Reddit.

Surprisingly, this 30-minute post brought in 1200 visitors, more than the actual launch which took 100's of hours to prepare for..

Beep Product Hunt launch strategy


This proves that a powerful story is the product of the work you put in.

However, it's essential to note that the launch isn't just a story to talk about, but it's also a credibility boost that sets the stage for future success in the eyes of users and investors.

Beep launch success story

Sometimes the story of your success steals the spotlight, turning your moments into a killer lead generation strategy.

Just Beep It
Just Beep It

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